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Elon exposes his burner, Tile embraces the cat life, and Elizabeth Holmes avoids jail

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Hey, TechCrunch individuals. Should you’re in search of a recap of the week’s information in tech, you’ve come to the fitting place. It’s Week in Review (WiR), TechCrunch’s common recap column. Glad to have you ever.

Earlier than we get on with the meat of it, a PSA that tickets for TechCrunch Disrupt 2023 can be found now. Disrupt, in fact, is TechCrunch’s flagship in-person occasion, centered on founders, traders and the way forward for tech 12 months after 12 months. In San Francisco on September 19–21, count on to listen to from thought leaders within the fields of AI, fintech, {hardware}, sustainability, SaaS, safety and extra. It’ll be nicely definitely worth the journey.

Within the nearer time period, tune into the subsequent TechCrunch Dwell present, which can highlight Cambrian BioPharma, a startup billing itself as a pharmaceutical outfit with a revolutionary method to managing drug growth. Founder James Peyer can be joined by Maryanna Saenko of Future Ventures, who invested in Cambrian’s Sequence A, B and C rounds.

Now, with out additional ado!

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Elon exposed: Elon Musk tweeted a photograph on Monday evening that confirmed him logged into his Twitter account, promoting to content material creators how they will activate monetization options on Twitter. Sadly for Musk, individuals weren’t paying a lot consideration to the truth that he has 24.7K paid subscribers — as a substitute, some customers realized that he gave the impression to be logged into one other account, Amanda writes — presumably his burner. Oops.

SpaceX finds success in failure: SpaceX launched a totally built-in Starship launch car for the primary time last Thursday, a long-awaited and extremely anticipated milestone within the car growth program. Regardless of its fiery destiny, the check was successful, Aria experiences: SpaceX obtained tons of worthwhile knowledge that can inform future Starship and Tremendous Heavy prototypes.

Tile, but for cats: Tile, the AirTag rival now owned by Life360, this week launched a brand new cat-tracking tag to assist pet homeowners discover their furry associates. The brand new machine, “Tile for Cats,” is actually a modified model of the Tile Sticker with a silicone collar attachment that prices $39.99. Ivan has extra.

Epic loss: Apple has received its antitrust-focused appeals courtroom battle with Fortnite maker Epic Video games over its App Retailer insurance policies, Sarah experiences. The U.S. Ninth Circuit Court docket of Appeals largely upheld the district courtroom’s earlier ruling associated to Epic Video games’ antitrust claims in favor of Apple, but it surely additionally upheld the decrease courtroom’s judgment in favor of Epic below California’s Unfair Competitors Legislation.

Holmes avoids prison: Theranos founder Elizabeth Holmes is not going to be heading off to jail this week to start serving an 11-year sentence, as first reported by the WSJ. Although earlier this month U.S. District Court docket Decide Edward Davila denied her request to stay free whereas she appeals her conviction, this week she requested the Ninth U.S. Circuit Court docket of Appeals straight if she may keep out of jail whereas her case makes its method via the appeals course of; the request mechanically places her reporting date on maintain whereas the courtroom considers her request, writes Connie.

Protestors sting back: A Missouri authorities tip website for submitting complaints and considerations about gender-affirming care is down after individuals flooded it with fanfiction, rambling anecdotes and the “Bee Film” script. The Missouri Legal professional Normal’s workplace launched the net kind for “Transgender Heart Issues” in late March, inviting those that’ve witnessed “troubling practices” at clinics that present gender-affirming care to submit suggestions, Morgan experiences.

Twitter pushes advertisers to pay up: As Twitter’s legacy blue examine mark system lastly comes to an end, the social community’s new paid-for verification system is causing more than a little chaos, with CEO Elon Musk himself stepping in to pay for some celebrities’ verification when they refuse to do so. Nonetheless, one other little nugget to emerge from the carnage this week is that anybody seeking to promote on Twitter will now seemingly should have a verified account, Paul experiences.

WhatsApp across devices: WhatsApp is lastly rolling out multidevice login help for a couple of cellphone. Mark Zuckerberg introduced the characteristic’s rollout on Fb and Instagram, clarifying that customers can log into the identical WhatsApp account on as much as 4 telephones. Till now, you may solely use one WhatsApp account on one phone and multiple companion desktop devices.

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TechCrunch is cross-medium, in case you weren’t conscious. The crew maintains a implausible (on this author’s humble opinion) slate of podcasts in your edification and delight — so think about giving them a pay attention in the event you haven’t already. This week on Equity, Ankur Nagpal, the entrepreneur behind Teachable, Ocho and Vibe Capital, spoke about the way forward for solo GPs; how Ankur constructed, offered, pivoted and launched in public; and the significance of name and succession. And Found — dwell from TechCrunch’s Early Stage occasion in Boston — was joined by Russ Wilcox, who based E Ink and is presently a associate at Pillar VC.

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TC+ subscribers get entry to in-depth commentary, evaluation and surveys — which in the event you’re already a subscriber. Should you’re not, consider signing up. Listed below are just a few highlights from this week:

Slow revenue growth: Public tech companies are for probably the most half on a average tempo of trailing development in the newest fiscal quarter. Alex breaks down what meaning — in addition to the broader implications.

Founders change their pitch: Increasingly founders are adapting their pitches and enterprise methods to be extra downturn-friendly, Natasha M writes. Now that it’s been over a 12 months since tech’s present interval correction first started, founders are getting extra modern in how they method breaking their pitch.

Capital efficiency is the new VC filter for startups: Igor Shaversky, a associate at Waveup, writes about which metrics startups ought to monitor to grasp the place they stand on the capital effectivity scale.



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