The US smartphone market has declined 17% YoY in Q1 2023 attributable to stock correction and weak shopper demand. However, the iPhone has elevated its market share to 53% in Q1 2023 from 49% in Q1 2022, displaying that Android house owners are switching to Apple.
This info comes from the newest Counterpoint Analysis evaluation. Whereas the iPhone has the largest market share, Samsung maintained its second place with an unaltered 27% share. Motorola fell from 10% to eight%, TCL from 3% to 2%, Google held at 2%, and others fell from 9% to eight%.
Senior Analyst Maurice Klaehne famous, “Whereas pay as you go manufacturers noticed important YoY cargo declines, there have been some silver linings. Samsung’s Galaxy S23 shipments had been up double digits YoY, whereas the Galaxy A14 5G carried out exceptionally properly in pay as you go. The hole between low-end and premium gadgets appears to be widening, making a vacuum within the mid-range machine class.”
Whereas the Counterpoint Analysis report factors out a declining smartphone market, the publication doesn’t say a lot about Apple’s management. Moreover, the corporate has “managed to extend its market share regardless of a YoY drop in its shipments.”
Final yr’s provide chain constraints could possibly be behind this enhance in market share, which made it not possible for iPhone customers to purchase Apple’s newest flagship telephones. With the next demand after the vacations, the corporate made a revenue within the first quarter of the yr with the iPhone 14 Pro and Pro Max models.
Affiliate Analysis Director Hanish Bhatia additionally commented on the Android to iOS swap. He says the migration “pushed by younger and first-time smartphone customers continues to stay a key ache level amongst Android OEMs,” and Apple’s ecosystem continues to lure newcomers.
The full report is worth reading, because it additionally offers just a few tidbits in regards to the foldable smartphone market, through which Samsung dominates.
