An Apple executive has revealed a new feature in iOS 17 that means that you can change the default search engine in your iPhone when utilizing Safari in personal shopping mode, in line with Bloomberg Friday.
The admission got here through the ongoing Google artitrust lawsuit brought forward by the US Department of Justice, the place Apple was introduced on as a witness within the lawsuit relating to its multibillion-dollar deal that makes Google the default search engine on iPhones.
John Giannandrea, Apple’s senior vp of machine studying and AI, revealed that in iOS 17, which ships with the brand new iPhone 15 and iPhone 15 Pro, customers can set two default search engines like google and yahoo: one for normal shopping and one for personal shopping.
For many who don’t need Google gleaning their information in personal shopping mode on iPhone, they now have an choice to decide on an alternate search engine. Or perhaps you do not thoughts having Google as your default search engine, however would like DuckDuckGo whereas in personal shopping. With iOS 17, it is now attainable. And for added privateness safety, it isn’t a nasty thought to additionally use an iPhone VPN.
The power to alter your default search engine in iOS 17 comes because the US DoJ ratchets up strain on Massive Tech and the facility it has over on-line markets. The US government accuses Google of maintaining a monopoly in online search and online ad sales. Whereas the trial is ongoing, a central situation has been offers Google made with Apple, Samsung and Mozilla to make its search engine default to their browsers.
Whereas it is attainable to alter the default search engine in settings, folks seldom do. One report discovered that 99% of phone users in the UK have Google set because the default search engine. Google controls nearly 92% of the online search market, giving it a lot higher entry to consumer information. It may possibly then use that information to proceed fine-tuning its search, making it tougher for opponents to interrupt by way of.
Learn how to change default search engine in iOS 17
- Go to Settings.
- Faucet on Safari.
- Search for Search.
- Choose both Search Engine or Personal Search Engine.
- Select both Google, Yahoo, Bing, DuckDuckGo or Ecosia.
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