Full Bums Swimwear: I’ve made $300,000 fixing an issue thousands and thousands of Aussie ladies have on the seashore every single day

After transferring from Sydney‘s western suburbs to the Gold Coast in 2018, Ashya McDonald felt shell-shocked and greater than a bit of uncovered.

The mother-of-two had been excited for her household’s sea change however could not fairly come to phrases with how revealing everybody’s swimming costume appeared to be.

Talking to FEMAIL, Ashya, who was 38 when she headed north, mentioned she went into retailer after retailer to search for a bikini however could not discover one which ‘lined her bum’.

‘You’ll suppose with the entire manufacturers and shops on the Gold Coast I might have been capable of finding one thing. However the one swimsuits which might even virtually cowl my bum can be tucked into the again nook and virtually all the time in black,’ she mentioned.

‘I had a teenage son on the time as effectively so not solely did I not need to put on something like that… however he positively did not need me to.

Transferring from Sydney ‘s western suburbs to the Gold Coast in 2018 left Ashya McDonald feeling shell-shocked and greater than a bit of uncovered

The mother-of-two had been excited for her household’s sea change however could not fairly come to phrases with how revealing each swimming costume appeared to be

‘These bikinis are nice for individuals who can rock them and who love them however nothing catered for the remainder of us ladies.’

Ashya stored joking with buddies that she must provide you with her personal designs for individuals who did not really feel like rocking a tiny swimsuit –  and would name them ‘full bums’.

Then it grew to become a actuality.

‘My buddy instructed me to cease speaking about it and to simply do it,’ she mentioned.

She’s now celebrating her second yr in enterprise and has revamped $300,000 along with her swimwear gamble with gross sales via the roof.

‘We had our busiest June ever, and we’re increasing into the US quickly.’ she mentioned.

In truth the blonde magnificence has needed to rent a workforce to assist with the model and now not works in any of the opposite household companies.

Ashya, pictured along with her daughter Eden, says the enterprise flourishing

The trail to success wasn’t simple as Ashya stored having to ship samples again to producers who missed the purpose.

‘I might unwrap them excitedly and they might be minimize unsuitable. I must name again and be like “this is not full protection”,’ she mentioned.

Lastly, a yr after deciding to gave the enterprise a go, it was time to launch.

‘We launched in September 2021 and it went loopy. Individuals I did not know have been contacting me and supporting the enterprise,’ she mentioned.

‘I used to be shocked as a result of it wasn’t all simply family and friends. Individuals have been thanking me for developing with one thing totally different.’

Her complete vary bought out in simply 48 hours and it has continued to be well-liked in Australia in addition to gaining traction in New Zealand, the US, Canada and the UK.

The swimsuits cowl greater than most choices available on the market

Most of Ashya’s clients are mums of their 30s and 40s with some kinds well-liked with ladies of their 50s and 60s too.

And the mum was stunned to see kids having fun with the designs as effectively.

‘My daughter is 13 now and it’s good for her to see there isn’t any strain to put on the G-string bikinis,’ she mentioned.

‘It’s excellent for the pre-teen group as a result of it’s nonetheless modern with out giving an excessive amount of away.’

Ashya additionally shared some touching feedback from her clients which she says makes all of the distinction when developing with new methods to develop the vary.

‘I had a husband attain out to me and say, “I simply need to thanks. We had the very best household vacation, and I am placing it all the way down to my spouse’s swimwear. Most years she would conceal within the seashore tent and this yr I watched her swim, having enjoyable and taking part in with the children”,’ she mentioned.

‘I did not suppose that will be an final result from beginning a swimwear model, that it might change individuals’s holidays or how they perceived themselves out on the seashore. It is actually lovely.’

The household moved to the Gold Coast from western Sydney, for a tree change 

This yr Full Bums Swimwear gained three AusMumpreneur Awards, together with Gold within the ‘One to Watch’ class

Others have written in to say they by no means thought they might have the arrogance to get in a bikini once more, or that their insecurities over cellulite melted away once they tried on their new costume. 

The vary boasts a brilliant array of colors and kinds from hipster bottoms to excessive waists, triangle bikini tops to one-pieces, in sizes six to twenty.

Annually Ashya collaborates with Australian artists printing their authentic works on the swimwear.

She’s obsessed with supporting Australian creatives, whereas offering distinctive swimwear choices for her clients.

This yr Full Bums Swimwear gained three AusMumpreneur Awards, together with Gold within the ‘One to Watch’ class, and has been named a finalist within the 2023 SHE-com Awards with the winners to be introduced in September.