Backside line: Apple’s iPhone 15 Professional Max is the quickest and most feature-filled iPhone thus far. It’s also the most costly, and now we have now a greater concept of simply how a lot it price Apple to producer as Nikkei not too long ago partnered with Tokyo-based analysis firm Fomalhaut Techno Options to disassemble and analyze the price of Apple’s newest handsets.
The highest-of-the-line iPhone 15 Professional Max, with its cutting-edge A17 Professional SoC and 5x optical zoom, has an estimated invoice of supplies (BOM) of $558, or about 12 % increased than that of the iPhone 14 Professional Max.
The general price improve comes right down to dearer particular person parts. The aforementioned telephoto digital camera lens, for instance, prices Apple $30 every – up 280 % in comparison with the optics utilized in final 12 months’s flagship. The brand new titanium body, in the meantime, is 43 % dearer than the stainless-steel it replaces, and the A17 Professional prices Apple 27 % greater than the A16 Bionic.
The entry-level iPhone 15 Professional Max ships with 256 GB of onboard storage, which twice as a lot as earlier than. Some may imagine this helps justify the $100 worth hike Apple applied this 12 months however in line with Nikkei, that would not be correct.
Attributable to regularly falling NAND flash reminiscence costs, it actually solely price Apple about 5 % extra to double the cellphone’s base storage capability.
Nikkei additionally discovered that almost all of the cellphone’s parts – about 33 % – have been sourced from US suppliers together with Qualcomm and Broadcom. Roughly 29 % of major parts got here from South Korea, and 10 % originated from Japan. Samsung Group was answerable for the cellphone’s show, we’re advised.
The publication famous that some analysts have been stunned that Apple was in a position to keep iPhone 14-level costs on all however the Professional Max mannequin, particularly contemplating the continued improve in the price of each day requirements and providers. It could appear that Apple executives have been anxious that an across-the-board worth hike may negatively influence gross sales so that they performed it protected this 12 months.
Picture credit score: Thai Nguyen
