Apple is holding a product launch occasion Oct. 30, when it is anticipated to make bulletins associated to its Mac product line.
The announcement comes after Bloomberg’s Mark Gurman reported the corporate is gearing as much as launch a brand new 24-inch iMac. Apple hasn’t up to date the 24-inch iMac since 2021, when it gave its all-in-one desktop a colourful makeover and its M1 chip. Gurman reported on the event of a new 24-inch iMac way back to March, writing then that the brand new iMac was at an “superior stage of improvement,” additional indicating it may debut at this occasion. His newer report, nonetheless, additionally suggests the MacBook Professional could possibly be due for a refresh.
Apple does not disclose which merchandise it is asserting forward of its launch occasions. Nonetheless, the corporate has traditionally launched new Mac merchandise round this time of yr. In November 2020, for instance, it launched its M1 chip for Macs, the corporate’s first in-house processor. It additionally launched a Mac Mini in October 2018. The invitation for the Oct. 30 occasion does not present many clues, but it surely does embrace the tagline “Scary quick,” probably referencing its M-series processors. Additionally, the event page on Apple’s site has the Apple brand turning into the MacOS Finder icon.
The occasion additionally comes simply earlier than Apple’s next quarterly earnings call on Nov. 2.
It has been a busy yr for Apple product launches. Along with releasing annual updates to core merchandise just like the iPhone and Mac, Apple additionally unveiled its much-anticipated Vision Pro headset at its Worldwide Builders Convention in June.
