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Whereas Apple’s Scary Fast event may not have been probably the most attractive keynote of the corporate, the ultimate body of the presentation had folks actually hyped. Apple claimed it had shot the whole occasion on the iPhone 15 Pro and edited every part on Mac.
Whereas stating {that a} keynote was edited on a Mac isn’t any shock, it was actually attention-grabbing to find that Apple really shot the total keynote on the iPhone 15 Professional. Frames of a behind-the-scenes – and even the whole video of how Apple has carried out which have leaked on X in the course of the night time – however Cupertino has lastly posted on YouTube the method of filming the Apple occasion on its newest iPhone mannequin.
Right here’s the outline of the video:
“Check out an Apple Occasion shot on iPhone 15 Professional. The crew backstage talks course of. The director shoots in low gentle with superb outcomes — whereas treating the iPhone 15 Professional like an actual professional digital camera. Professional workflow specialists name-drop the trio supercharging video on iPhone 15 Professional: ProRes, Apple Log, and USB-C. World-renowned colorist Stefan Sonnenfeld explains how the footage offers him extra freedom to create. And the editor talks about bringing the imaginative and prescient to life seamlessly.”
As you’ll be able to see, it was because of USB-C, ProRes, and the brand new Apple Log that the corporate might shoot every part in a method that seemed like one other of its high-quality Apple occasions. In fact, it’s not simply the iPhone for the reason that firm has used skilled lights, gimbals, and different equipment. Nonetheless, it’s fairly spectacular how a lot it’s doable to seize with this cellphone.
The identical occurred with considered one of Olivia Rodrigo’s music videos, which was additionally captured solely with the iPhone 15 Professional Max. Not like a music clip from Lady Gaga utilizing the iPhone 11 – which wasn’t good – Apple actually outdid itself by combining Log recording and exterior drive help when utilizing the brand new iPhone.
You possibly can watch the behind-the-scenes beneath and likewise uncover every part Apple introduced throughout its Scary Quick occasion.
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