Almost twenty years after the founding of Fb, social media influencers dominate the fashionable web, eat our consideration and form our day by day lives.
However the multibillion-dollar enterprise that’s grown from their work, often known as the creator financial system, has typically been laughed off as foolish or self-absorbed, at the same time as hundreds of thousands of People have skipped conventional profession paths and fought to attain prime creators’ fame and monetary success.
The Washington Put up traveled the nation and interviewed dozens of influencers — in addition to their followers, managers, neighbors and workers — to grasp how this booming creator class is altering American society, from how kids develop as much as how politicians get elected to how we perceive the world.
Right here’s what we discovered:
