Scarlett Johansson Takes Authorized Motion Towards AI App That Ripped Off Her Likeness in Commercial
has taken authorized motion in opposition to an AI app that used her identify and likeness in a web based commercial with out permission.
Johansson appeared in a 22-second advert posted on X/Twitter by a man-made intelligence image-generating app known as Lisa AI: 90s Yearbook & Avatar. Representatives for the actor confirmed to Selection that Johansson is just not a spokesperson for the app, and her legal professional, Kevin Yorn, dealt with the state of affairs in a authorized capability. The commercial was noticed on Oct. 28 and seems to have since vanished from the web.
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“We don’t take these items calmly. Per our normal plan of action in these circumstances, we are going to cope with it with all authorized treatments that we’ll have,” Yorn informed Selection.
The advert, reviewed by Selection, begins with an old clip of Johansson behind the scenes of Marvel’s “Black Widow.” Johansson says, “What’s up guys? It’s Scarlett and I need you to come back with me…” earlier than a graphic covers her mouth and the display transitions into AI-generated images that resemble the actor. A pretend voice imitating Johansson then continues talking, selling the AI app. “It’s not restricted to avatars solely. You may also create photos with texts and even your AI movies. I believe you shouldn’t miss it,” says a voice that appears like Johansson.
Positive print underneath the commercial reads: “Photographs produced by Lisa AI. It has nothing to do with this individual.” A number of Lisa AI apps, that are created by Convert Software program, stay on the App Retailer and Google Play. The app maker didn’t reply to Selection‘s request for remark.
Many states have strict legal guidelines in relation to the appropriate of privateness, with California offering a civil declare for the unauthorized use of 1’s “identify, voice, signature, {photograph} or likeness” for the aim of promoting or promotion. Whereas some well-known folks could convey a lawsuit in opposition to these utilizing their identify and likeness with out approval in an effort to set a precedent, most of such instances are settled with stop and desist calls for.
Johansson isn’t the one actor to have her identify and likeness stolen and manipulated for the aim of promoting. Final month, Tom Hanks took to social media to warn his fans about a promotional video for a dental plan that options an AI model of the actor. “Beware! … I’ve nothing to do with it,” Hanks wrote on his Instagram story.
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