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Amazon’s new $195 skinny consumer seems to be similar to a Fireplace TV Dice

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Amazon’s new skinny consumer seems to be similar to a Fireplace TV Dice…and that is by design. The corporate this morning introduced the launch of recent $195 gadgets that permit enterprise customers to entry digital desktop environments, like Amazon WorkSpaces, over the web. The gadgets are housed in Fireplace TV Dice {hardware} — a call Amazon made to leverage present experience from the arm of the retail large that makes streaming media gamers.

The corporate defined its determination to construct new {hardware} got here from buyer suggestions about eager to decrease I.T. spending by changing desktops and laptops with inexpensive {hardware}. Right now, lots of Amazon’s enterprise prospects go browsing to digital desktops based mostly on AWS Finish Person Computing Companies, like Amazon WorkSpaces, WorkSpaces Internet, or Amazon AppStream, however they have a tendency to take action over desktops or laptops that price their employer $600 to $1200 every, Amazon says.

The brand new skinny purchasers will dramatically undercut that pricing, although they won’t have all of the capabilities of a devoted PC. Nonetheless, the concept was to supply prospects a option to be up and working with new end-user {hardware} extra rapidly and at a cheaper worth level. And when it got here time to design the {hardware}, Amazon determined to not reinvent the wheel.

“Now we have a complete division in our firm that makes gadgets already,” mentioned Melissa Stein, director of product for Finish Person Computing at AWS, who oversaw the Amazon WorkSpaces Skinny Shopper mission, in an announcement in regards to the new know-how. “Combining the experience from the Amazon Gadgets group with logistics from Amazon Enterprise and the ability of the AWS Cloud is a powerful mixture for purchasers,” she added.

Although Stein’s group constructed a brand new software program stack for the machine, they did not need to construct the brand new {hardware}, which allowed them to maintain prices down.

The ensuing skinny consumer presents low-cost computing by offloading a lot of its processing energy to the cloud, particularly the AWS Cloud. Meaning the machine itself doesn’t retailer knowledge and solely runs accepted software program deployed by I.T., for added safety. If a tool is misplaced or stolen, firm knowledge stays safe within the cloud.

However not like the Fireplace TV Dice, the place customers would join their leisure gadgets, like a TV, the skinny consumer’s USB and HDMI ports assist the connection of peripherals like twin displays, a mouse, a keyboard, a digicam, a headset, and extra. Inside, the group constructed new firmware and software program, together with an working system for workers to entry their firm’s cloud functions.

Picture Credit: Amazon

I.T. departments can even handle the gadgets remotely, permitting them to assist prospects or replace the machine for a brand new worker. They will entry the AWS Administration Console to test on issues — like which gadgets are energetic, and what software program model a tool is working. Or, they’ll remotely reset a tool or affiliate it with a brand new profile. Plus, directors can configure teams of gadgets with their very own insurance policies, permissions, and entry controls, to save lots of time.

The skinny purchasers additionally assist on-device authentication and integration with Amazon’s digital desktop companies together with WorkSpaces for persistent desktops, AppStream for nonpersistent functions, and browser-only entry with WorkSpaces Internet.

The gadgets can be bought by Amazon’s B2B market and might be ordered pre-configured so prospects might be up and working in about 5 minutes, Amazon guarantees. That is sooner than the time it takes to configure firm laptops or computer systems, which might typically take hours or days of I.T.’s time, it says.

Read more about AWS re:Invent 2023 on TechCrunch

Learn extra about AWS re:Invent 2023 on TechCrunch

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