As Cyber Weekend winds down, Adobe Analytics projects Cyber Monday e-commerce sales could top $12 billion, pushed by promotions and reductions. Accenture’s International Retail Lead Jill Standish, says this vacation season had a slower begin, with buying momentum constructing on Black Friday itself.
Nevertheless, Standish notes that retailers are on a “revenue watch” given the headwinds customers are going through. Retailers additionally face stock and staffing challenges, regardless of what she calls the “golden quarter” now underway. But, Standish factors to customers prioritizing household time. She believes companies that present meals, gatherings, and household bonding experiences might even see an uptick this vacation season.
“If you consider it a pair years in the past we weren’t ready to do this,” Standish tells Yahoo Finance when requested concerning the rising shopper spend on experiences, including “so this yr we’re saying it may be an actual human vacation.”
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