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Netflix simply did the unthinkable: It launched viewership numbers. After years of withholding info on what number of hours subscribers spent watching its exhibits and films, on Tuesday the streaming large launched an enormous trove of information. It covers 18,000 titles, breaking all of them down by what number of hours viewers have watched of every throughout the interval of January to June 2023. The winner, with 812 million hours seen? The Night time Agent.
This bodes nicely for The Night time Agent and perhaps much less good for folks drawn to Netflix’s extra esoteric fare. As a result of whereas the primary season of Intercourse/Life—a steamy, soapy present about hooking up with a sizzling former lover—scored 126 million hours seen, the primary season of Intercourse Training—a heat, humorous present about youngsters studying about intimacy and limits—landed simply south of 28 million. The streaming large was quick to point out that “success on Netflix is available in all sizes and styles” and isn’t decided by this stat alone. Though, on a name asserting the numbers co-CEO Ted Sarandos put it considerably in another way: “That is the information we use to run the enterprise.”
Netflix, then, is having it each methods—saying that numbers assist it resolve what exhibits to make, whereas additionally saying stats don’t imply every part. Two issues can at all times be true without delay, however it’s onerous to think about Netflix, popping out of Hot Strike Summer and going through a rising variety of opponents, not wanting to maintain pouring assets into positive issues.
To not say that extra of The Night time Agent is a foul factor. Should you’re not one of many obvious hundreds of thousands of people that’ve watched it, you then’ve most likely heard somebody inform you, “Oh yeah, it’s … advantageous?” whereas copping to having watched a complete season in a weekend. It’s what my colleague Jason Parham likes to name “just OK TV”—neither offensive, nor boundary-pushing, simply there.
This period of Simply OK additionally comes as Netflix captures the King of Reality TV throne. Reveals like Love Is Blind and Promoting Sundown have gotten cultural juggernauts, and the streamer exhibits no signal of slowing down, particularly now that the Squid Recreation spinoff, Squid Recreation: The Problem, is getting main traction. (The present got here out after the time interval tracked for Netflix’s newest report, however its early viewer numbers have been quite good.)
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