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How huge was the Taylor Swift impact on the Tremendous Bowl? Her influence on viewership of CBS’s Tremendous Bowl LVIII telecast will proceed to be debated even after rankings for TV’s largest occasion of the 12 months come out.
However it’s simple that Swift — who jetted from Tokyo to Las Vegas to cheer on beau Travis Kelce and the Kansas Metropolis Chiefs in Sunday’s Tremendous Bowl — has ratcheted up curiosity within the NFL and is liable for recruiting a brand new cadre of followers to professional soccer.
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Right here’s a brand new information level on the Swift-ization of the NFL: 20% of 2024 Tremendous Bowl viewers mentioned they have been rooting for the Chiefs due to Kelce’s relationship with the worldwide famous person, in keeping with a flash survey carried out by client analysis agency Numerator. The ballot was taken after the Chiefs clinched a 25-22 time beyond regulation defeat of the San Francisco 49ers.
General, 48% of viewers surveyed mentioned they have been cheering for the Chiefs, in contrast with 37% for the 49ers and 13% for neither crew (with the rest within the “don’t know” class).
Nonetheless, Swift has additionally been a polarizing determine amongst NFL followers — a few of whom in some way assume she’s a “distraction.” In response to the assertion, “I feel Taylor Swift is a distraction for the NFL,” 34% of shoppers surveyed by Numerator “considerably” or “utterly” agree; 32% neither agree nor disagree; and 34% “considerably” or “utterly” disagree, in keeping with the researcher.
Chicago-based Numerator mentioned it started fielding the Tremendous Bowl LVIII survey of almost 800 U.S. adults 18 or older upon the completion of the sport to gauge sentiment relating to the sport, commercials and celebrations.
Different findings from Numerator’s “quick-pulse” Tremendous Bowl LVIII survey:
Most viewers (81%) mentioned they paid consideration to the sport, whereas 19% mentioned they paid “little or no consideration”
82% of Tremendous Bowl watchers mentioned they watched the halftime present, adopted by the fourth quarter (71%), second quarter (70%), first quarter (70%), third quarter (68%), time beyond regulation (65%), pre-game present (39%) and the post-game present (27%)
When requested which Super Bowl commercials have been their favorites, 29% cited the Dunkin’ spot with Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez (29% of respondents), adopted by the Budweiser/Clydesdales advert (22%), M&Ms with Dan Marino and Scarlett Johansson (15%), BMW with Christopher Walken and Usher (13%), and State Farm with Arnold Schwarzenegger (13%)
Respondents least favourite Tremendous Bowl commercials have been: Residences.com with Jeff Goldblum (15%), Bud Mild with Peyton Manning and Publish Malone (11%), Reserving.com with Tina Fey (11%), Temu (9%) and Bodyarmor (9%)
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