[ad_1]
The large image: Roku just lately introduced it now has greater than 80 million energetic consumer accounts, which it says is a significant marker of its progress and scale amid the continued shift in how folks watch tv. A more in-depth have a look at the numbers, nonetheless, reveals that progress has been slowing every year since 2020.
Additional driving its level residence, the corporate stated its energetic account base is now bigger than the collective subscriber base of the six largest conventional pay TV suppliers.
Founder and CEO Anthony Wooden stated that in a world the place in the future all TV can be streamed, they’re immensely proud to be the programmer of the house display screen for greater than 80 million energetic accounts all over the world.
Reaching 80 million energetic accounts could not look like an enormous deal, particularly contemplating they technically aren’t paying customers (excluding the one-time {hardware} price, there isn’t any subscription concerned) however getting up to now wasn’t simple.
Save for one yr (from This autumn 2019 to This autumn 2020), energetic account progress has constantly slowed each yr since 2018. The final numbers got here in January 2023 when Roku stated it had 70 million energetic accounts, which means it took greater than 12 months so as to add 10 million further accounts.
Roku additionally stated it hit a brand new report excessive when it comes to viewer engagement. In 2023, greater than 100 billion hours of content material have been streamed utilizing Roku gadgets in comparison with 87.4 billion streaming hours in 2022. That works out to a median of 4.1 hours per day, per account, in the latest quarter.
Roku spent a lot of 2023 increasing its attain past conventional streaming containers. In March, the corporate launched its personal line of TVs with built-in streaming capabilities completely at Greatest Purchase. Simply final month, Roku introduced a brand new line of Pro Series sets in 55-inch, 65-inch, and 75-inch sizes with higher-end options like Mini-LED, native dimming, and enhanced audio tech.
New Professional Sequence units are due out this spring with costs beginning below $1,500.
[ad_2]
Source
