Like yearly for the higher a part of a decade, late February finds me in Barcelona, Spain, the place the Cellular World Congress takes place. Till a couple of years in the past, MWC was additionally the house of Samsung’s newest Galaxy S flagship telephone.
Samsung would unveil the latest Galaxy S fashions whereas concurrently mounting an enormous advertising and marketing marketing campaign. All the city could be lined with Galaxy S posters teasing or displaying off the brand new Galaxy S mannequin within the days forward of the Sunday occasion.
Few others had been capable of mount equally monumental campaigns. Huawei was one of many few telephone makers that truly fought Samsung head-on.
Now, at MWC 2024, Samsung has as soon as once more taken over Barcelona as if it’s about to unveil the Galaxy S24 sequence. And no person is basically attempting to outshine the Korean telephone maker. That’s particularly stunning contemplating the Galaxy S24 telephones went on sale greater than a month in the past, with Samsung reportedly making a killing in gross sales.
The Galaxy S24 offered higher than anticipated, together with in Europe. And it seems like Samsung doesn’t need the telephones popping out of MWC 2024 to outshine the Galaxy S24 and its Galaxy AI.
The large poster pictured above takes over the facade of a 7-story constructing within the middle of Barcelona. It advertises the Galaxy S24 Ultra, which is essentially the most highly effective mannequin.
When you’re shopping for the telephone in Europe, the Extremely can also be the one mannequin that options the Snapdragon 8 Gen 3 processor. The Qualcomm chip outperforms the Exynos 2400 that powers the Galaxy S24 and S24 Plus.
As I stated, it’s commonplace to see Samsung make such an effort in Spain. The distinction is that Samsung is doing it greater than a month after unveiling the Galaxy S24 sequence. Not solely that, however Samsung doesn’t have an enormous occasion set for MWC this yr. So, let’s zoom out.
Right here’s the identical photograph in a unique context that wants some explaining. Within the decrease proper nook, proper above the BGR brand, you will notice Apple’s flagship retail retailer in Barcelona. It’s usually very crowded, as Apple retail shops usually are.
The location of that large Galaxy S24 poster isn’t unintended. And it will get higher. Throughout the road from the Apple retailer, you’ll discover a non permanent Samsung sales space, the place the corporate is presently demoing the Galaxy AI that runs on the Galaxy S24 telephones.
Samsung has used the identical spot over time to showcase different flagships.
This all is smart, after all. Samsung is trying to promote as many Galaxy S24 items as it may as shortly as potential. After all they’re plastering town middle with advertisements. But it surely’s greater than that; Samsung is working a dwell expertise for the Galaxy S24, inviting folks to strive the Galaxy S24 in Barcelona between February fifteenth and February twenty ninth (when MWC ends).
Electronics shops additionally function Galaxy S24 areas selling the telephones and particular offers. I used to be prompted to benefit from stated offers in a pop-up retailer specializing in Galaxy S24’s AI. I then discovered flyers in public transportation promoting the telephone and Galaxy AI.
It is a large advertising and marketing push that has no actual opposition. Huawei is not the robust participant it was a couple of years in the past. It gained’t host an enormous launch occasion this yr, both. As a replacement, we have now Xiaomi and Honor, each with occasions on Sunday. They may most likely unveil Android flagships that can rival the Galaxy S24 sequence. However their advertising and marketing efforts within the metropolis are non-existent.
The Xiaomi 14 Ultra and the Honor Magic 6 Professional are anticipated to be revealed at MWC 2024. The previous launched in China on Thursday. Honor has been teasing the next-gen Magic Pro mannequin on-line for weeks now. But there are not any teasers in a metropolis the place tens of 1000’s of persons are going to attend one of many world’s largest mobile-centric commerce reveals.
