The iPhone 15 lineup dominated the primary quarter of 2024 smartphone gross sales. In response to a Counterpoint Research examine, Apple’s newest releases are the best-selling smartphones of early 2024, following an analogous sample with the earlier iPhone iteration in Q1 2023.
What makes this report so thrilling for Cupertino is that demand for the iPhone 15 Pro Max didn’t drop, and this was the primary non-seasonal quarter the place this telephone class took the highest spot. Comparatively, in 2023, it was the iPhone 14. This reveals that customers are specializing in high-end smartphones since seven of the highest 10 gadgets on this record have a value level of $600 or extra.
Counterpoint analysis reveals that Apple’s technique of specializing in extra options within the Professional lineup has caught up, because it captured half of Apple’s complete gross sales in Q1 2024, a big improve from 24% in Q1 2020, which contributed over 60% of it gross sales worth on this quarter.
However, curiosity within the iPhone Plus has dropped, because it will get the eighth place, whereas the iPhone 14 Plus was within the seventh place a 12 months earlier than. In complete, Apple’s newest iPhone fashions secured 5 spots for finest smartphone gross sales, whereas Samsung had the opposite half.
In response to the examine, shoppers have been pushed to purchase iPhone Professional fashions due to its “progressive, dynamic island interface, extra superior chipset, ultra-smooth shows, titanium chassis, and a telephoto digicam.”
Counterpoint additionally praises the Samsung Galaxy S24 series, which secured two spots due to its “early refresh of the sequence, and its efforts in generative AI know-how,” because it was “the primary to succeed in the market with GenAI features and capabilities, permitting customers to create distinctive content material and expertise a brand new degree of interplay with their smartphones.”
With shoppers taking longer to improve to newer gadgets, Counterpoint expects that, sooner or later, the highest 10 best-selling smartphones will seize a bigger share of complete smartphone gross sales as OEMs deal with leaner portfolios with premium options, together with GenAI.
