BEIJING (Reuters) – Apple’s smartphone shipments in China have been 52% greater in April than a 12 months in the past, extending a rebound seen within the earlier month, in line with information from a analysis agency affiliated the Chinese language authorities.
Shipments of foreign-branded telephones in China elevated by 52% in April to three.495 million models from 2.301 million a 12 months earlier, information from the China Academy of Info and Communications Expertise (CAICT) confirmed on Tuesday.
Though the info didn’t explicitly point out Apple, the corporate is the dominant overseas telephone maker in China’s smartphone-dominated market. This implies that the rise in foreign-branded shipments may be attributed to Apple’s efficiency.
The massive enhance follows a weak efficiency earlier this 12 months on the earth’s greatest smartphone market, because the U.S. tech big faces intensifying competitors within the high-end market from native rivals corresponding to Huawei.
Apple’s shipments in China elevated by 12% in March, marking a major enchancment from the primary two months of 2024, when the corporate skilled a 37% droop in gross sales.
Gross sales may even see an additional increase in Could, as Apple launched an aggressive discounting marketing campaign this month on its official Tmall web site in China, providing reductions of as much as 2,300 yuan ($318) on choose iPhone fashions.
The worth discount, double the scale of a reduction it provided in February, comes after Huawei launched final month its new sequence of high-end smartphones, the Pura 70, following the launch of the Mate 60 final August.
Huawei overtook Apple within the first quarter because the No.2 smartphone vendor in China and is ramping up its advertising and marketing marketing campaign by opening extra flagship shops and including extra retail distributors. Huawei spinoff Honor holds the highest spot.
Total smartphone gross sales in China elevated by 25.5% to 22.7 million models in April, information from the CAICT confirmed.
(Reporting by Beijing newsroom; Writing by Miyoung Kim; modifying by Jason Neely and Philippa Fletcher)
