HTC isn’t a reputation that’s been related within the U.S. and world smartphone market since 2019. After a peak of 10.7% of the market in 2011, the corporate suffered a massive decline to 0.05% in 2019 and largely discontinued cellphone gross sales within the U.S., China, the U.Okay., and elsewhere. HTC even pulled its units off e-commerce platforms like Alibaba and JD.com. However now, in 2024, we could also be set to get a new HTC phone, a minimum of in sure markets.
HTC Taiwan simply posted a teaser on Facebook that includes a promo picture clearly displaying a facet profile of a cellphone with a June 12, 2024, date. The translated textual content reveals that the occasion or launch will happen at 8 a.m. and that readers ought to test HTC’s web site when the time comes, presumably for preorders.
We have already got a way of what system could also be within the pipeline because the HTC U24 Professional was spotted on the Google Play Console in April. It’s prone to be the identical system that’s coming subsequent week. The cellphone is a successor to the HTC U23 Professional, which launched in Might of final 12 months in Europe and Taiwan, so the timeline for a brand new technology strains up.
We’ve additionally gotten a have a look at the specs from the Console leak. We’re anticipating a 2436 x 1080 display screen with a Snapdragon 7 Gen 3 chip paired with 12GB of RAM. The cellphone is anticipated to run Android 14 when it launches, and it’s prone to assist Bluetooth 5.3. For its design, the cellphone is anticipated to have a curved show and a centered punch-hole notch for the selfie digicam. The facility and quantity buttons look to be on the fitting, although MySmartPrice cautions that generally the listings on Google Play Console are merely placeholder photographs.
For context, the final HTC cellphone Digital Tendencies reviewed was the HTC U12 Plus in 2018. It obtained a middling three-star ranking, and we disliked the boring, bloated AI, the finicky digital buttons, and the poor viewing angles of the show. On the flip facet, the cellphone provided wonderful general efficiency, a daylong battery life, strong digicam capabilities for the time, and nice audio.
It stays to be seen if the HTC U24 Professional will help revive HTC’s fortunes within the cellular market. The U23 Professional obtained a restricted world launch in simply Taiwan and Europe and the U24 Professional is prone to get the identical. It’s arduous to see how HTC can rebuild its market with out competing in China or the U.S. It’s additionally not a cellphone that’s on par with flagships just like the Samsung Galaxy S24 Ultra or the OnePlus 12, which makes it arduous to see the place HTC suits in even within the markets it nonetheless sells in.
Anticipate to be taught extra in regards to the HTC U24 Professional and its availability subsequent week.
