Within the newest battle between AI and the media, main Danish newspapers and TV stations are threatening to sue OpenAI except the corporate compensates the nation’s press for allegedly utilizing their content material to coach its fashions.
“We wish remuneration for our work [which] they’ve used to coach their mannequin,” says Karen Rønde, CEO of the Danish Press Publications’ Collective Administration Group (DPCMO), which represents 99 p.c of Danish media shops, together with state broadcaster DR and TV 2. Rønde says the DPCMO plans to sue if a deal will not be reached within the subsequent yr.
AI has created a brand new entrance in copyright legislation after a series of lawsuits claimed that OpenAI, which is backed by Microsoft, scraped information corporations’ web sites with out permission with a purpose to practice its AI fashions. Quickly after these lawsuits, OpenAI struck a collection of licensing offers with main publishers, enabling the corporate to coach its future iterations of ChatGPT on their content material. Monetary phrases for the offers haven’t been disclosed.
Now, Danish media is making an attempt to pressure OpenAI to barter with them as a collective, an uncommon tactic that would present a mannequin for different small international locations if profitable. Up to now, OpenAI has been hanging offers with publishers individually and has introduced content material partnerships with the Monetary Occasions and the Atlantic, in addition to German media conglomerate Axel Springer, French newspaper Le Monde, and Spanish group Prisa.
After assembly with OpenAI on-line and in-person earlier this yr, Rønde says she was left with the impression that Denmark was not a high precedence. “It was made clear that the main focus was the deal in Germany and the deal in France and the deal in Spain and naturally, the American ones,” she says. “There are such a lot of content material creators in all the opposite territories and they’re now left with nothing.”
Rønde has despatched a letter to OpenAI’s lawyer at Dutch agency Brinkhof informing them of Danish copyright legislation, and says she is ready for a response. She presumes OpenAI has already used content material from Danish press web sites as a result of the corporate has not informed her in any other case, she says. Neither OpenAI nor Brinkhof replied to WIRED’s request for remark.
For Rønde, time is of the essence. She desires to strike a take care of OpenAI and likewise Google’s Gemini within the subsequent yr, earlier than using AI chatbots and search engine overviews additional marginalizes publishers’ web sites. “Possibly then it [will be] too late, and the worth of the press publishers’ content material can be—in a single or two or three years—too low,” she says. “If we can’t enter right into a partnership settlement inside a fairly brief timeframe, then we have to implement our rights.”
DPCMO was arrange in 2021 to assist Danish media negotiate with Large Tech. “We would have liked to face united, in any other case we feared that Denmark could be too small a rustic to be prioritized within the dialogue with Large Tech,” says Rønde.
Final yr, the group secured preliminary license agreements with Microsoft’s Bing and Google to characteristic Danish publishers’ content material within the firm’s serps. Though the agreements outlined that publishers must be compensated by the 2 corporations, the offers didn’t agree on how a lot.
