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In case your TikTok for You web page is something like mine in the meanwhile, you may’t scroll by way of a couple of or two movies with out hitting Taylor Swift content material. TikTok has been encouraging engagement with the world’s largest singer-songwriter by way of its interactive in-app fan expertise, which it launched in March 2023.
As Swift prepares to play the primary of her eight sellout Eras Tour exhibits at London’s Wembley Stadium this week, TikTok launched the subsequent section of its fan expertise. The social media platform is encouraging Swifties to finish weekly challenges throughout the subsequent 11 weeks (one for every of Swift’s albums), all of which is able to earn them themed profile frames and beads to make their very own digital friendship bracelets.
As a video-based platform, TikTok has proved to be an important space for people to engage with music each new and outdated. For younger artists breaking by way of, it is a chance for them to attach with new audiences, whereas for extra established musicians like Swift, TikTok is a discussion board for assembly her followers the place they’re. Fan experiences, such because the one TikTok has created with Swift, are designed to assist followers go even deeper than merely watching the 5 million Eras Tour-related movies on the platform.
Issues have not been completely clean crusing for TikTok on the music entrance this 12 months, after it failed to achieve an settlement with Swift’s label, Common Music Group. That failure noticed UMG artists’ tracks stripped from the platform for 3 months, solely returning in May. Swift was the first UMG artist to return to TikTok, with the launch of her new album, The Tortured Poets Division, in April.
Different new options TikTok is including to its Taylor Swift fan expertise embody video highlights from every tour cease and a playlist tied to every weekly album theme. To entry the expertise, followers can click on on the anchor that seems subsequent to Taylor Swift content material on TikTok, or work together with the search banners that pop up on associated Eras Tour search phrases.
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