There is a sea of “AI-powered instruments” on the market, and a part of my day by day adventures embody testing and reviewing them within the context of content material creation, solopreneurship and operating a content-driven enterprise. After 15 years of exploring creator life and 10 years really working as a creator — together with spending the final two years embracing AI in all areas — I lastly had a while to mirror on the instruments I discover essentially the most invaluable.
AI has the potential to radically impact everyday workflows and the ways we do business as working professionals or creators. Hundreds of tools and software applications claim to have AI-powered features, but only a small subset are truly designed with AI at their core.
Here are some specific tools my team and I have worked with and how they could help you, too.
No. 1: Otter
Favorite use case: Transcripts and show notes for podcasts and livestreams.
Otter makes use of AI to remodel conversations into written textual content. It lets media groups give attention to storytelling reasonably than repetitive duties comparable to transcription, note-taking and motion objects. Past audio-to-text, Otter additionally generates assembly summaries, highlights key dialog factors and may even generate speaker bios.
Otter has saved us numerous hours in producing the Feisworld Podcast. For greater than 350 episodes, we manually captured, edited and printed present notes and transcripts. Whereas it was rewarding, it was additionally extremely time-consuming.
Otter has been key to shortly greedy the essence of our conversations with out spending days reviewing prolonged notes.
(Associated: Learn CNET’s review of Otter.)
No. 2: Fathom
Favourite use case: Assembly summaries, insights and video snippets.
Like Otter, Fathom is an AI-powered assembly assistant created to streamline note-taking and follow-ups for on-line conferences. I really like that it integrates with all the foremost videoconferencing platforms, together with Zoom, Google Meet and Microsoft Groups.
Fathom routinely data, transcribes and summarizes your conferences, releasing you as much as give attention to the dialog itself as an alternative of on taking notes. Inside 30 seconds of the assembly ending (nearly immediately!), Fathom gives a concise abstract with key factors, motion objects and highlighted dialogue matters. It looks like having a private assistant proper there with you.
What makes Fathom totally different from Otter is that it additionally allows you to share video clips from the assembly — and may even spotlight feelings. Fathom has radically modified how we manage and take part in on-line conferences. We now have a wonderful library of all our synced conferences for our core staff at Feisworld that encourage content material creation, particularly for our YouTube channel.
No. 3: Descript
Favourite use case: Attaining studio sound and eradicating tons of of “ums and uhs” with one click on.
Descript was the primary software I keep in mind that actually wowed me again after I was initially skeptical about AI. Descript’s cloud-based video editor was designed to streamline the postproduction course of, notably for creators working solo or in small groups, and it does a wonderful job.
Descript makes use of a text-based strategy. It transcribes the audio out of your video clip after which edits the video by manipulating the textual content. This can be a enormous time-saver, particularly for duties comparable to slicing out undesirable sections or rearranging the order of your content material.
Along with video modifying, Descript deeply integrates AI into audio manufacturing, providing instruments comparable to Overdub to clone an actual voice and make spoken corrections with out the necessity to rerecord. This hurries up the manufacturing course of and enhances the audio high quality, enabling podcasters, YouTubers and livestreamers to realize studio-grade outcomes irrespective of the place they’re.
Descript’s newest launch contains an AI characteristic referred to as “Underlord,” supposed to be the other of an overlord. Underlord helps you automate modifying drudgery so you may give attention to the inventive work that actually issues. AI-generated clips at the moment are a part of Descript as properly.
No. 4: Swell AI
Favourite use case: Turning podcast audio into articles, present notes, social posts, newsletters and extra.
Swell AI turns podcasts or movies into greater than transcripts, providing you with clips, present notes, articles, summaries, titles, newsletters, social posts and even a chatbot out of your podcast content material. Swell AI will be built-in into each a part of your podcast manufacturing course of.
As a substitute of assembling a number of instruments and paying for these subscriptions each month, Swell AI may function your all-in-one podcast advertising and marketing and manufacturing platform. It is also a useful software for webinar hosts and YouTubers. As a part of the identical subscription, the app can flip YouTube movies into articles, generate video descriptions and create social posts to go together with your important video content material.
No. 5: Munch
Favourite use case: Extracting essentially the most participating clips from long-form content material comparable to podcasts, livestreams and webinars.
After operating our podcast for 10 years and producing greater than 350 episodes, we began to surprise higher leverage our content material archive and lengthen the lifetime of our creations. That was once we found the idea of content material repurposing utilizing AI.
Munch is without doubt one of the hottest AI content material repurposing platforms in the marketplace at present, alongside opponents like Opus, Submagic and now Descript with its new AI clip characteristic. We like Munch the perfect as a result of it is designed for extra critical creators and small-business homeowners.
Earlier in 2024, Munch introduced the introduction of some improbable new options aimed toward making video creation and administration a breeze. Options like Protected Zones guarantee your video clips stand out all over the place, and the app can write social posts routinely primarily based in your video content material, all whereas supporting 10 languages together with Spanish, German, Hindi and Japanese.
If you happen to discover it overwhelming to should resolve what to publish amongst dozens of clips, Munch’s superior AI capabilities will make the choices simpler. Munch makes use of GPT, OCR and NLP to investigate your content material towards advertising and marketing traits and key phrases particular to every platform so you may publish with confidence and check your content material extra intelligently with predictive analytics.
For this reason we selected Munch and have advisable it to tons of of creators and entrepreneurs like us. I hope you may give it a strive!
No. 6: Synthesia
Favourite use case: On-line programs and faceless YouTube channels.
Synthesia is exclusive as a result of it modifications how one can create movies with out ever really displaying up on digital camera. The platform makes use of AI to create studio-quality movies with reasonable avatars to ship messages in numerous tones and feelings. It is excellent for creating explainer movies, displays, adverts, programs or another advertising and marketing supplies that do not require filming an actual particular person on digital camera.
It is also very easy to make use of. Merely present textual content for the avatar and Synthesia will animate the avatar’s lips and facial expressions to match the script. Synthesia presents an intensive and various library of avatars to select from, and you’ll even create a customized avatar that appears like your self if you would like.
This know-how is highly effective as a result of it has the potential to alter time-to-market and budgets in the case of creating video content material, which will be costly and complicated to provide.
No. 7: Pika Labs
Favourite use case: Rising a YouTube channel with Shorts.
What drew our consideration to the Pika Labs mission was its mission to democratize video creation. The free AI software permits customers to generate quick movies primarily based on textual content descriptions or picture prompts, which is nice for smaller creators who’re getting began and do not need to lose the aggressive edge. We have all been there! Sometimes, AI-powered video technology instruments will be fairly costly, leaving smaller creators behind.
The prompts are very user-friendly, and the output generated — whereas not nice — will be useful for manufacturers constructing an viewers on social media with quick, participating and concise content material. We advocate it for these fascinated by rising YouTube channels with Shorts or new X accounts. We actually get pleasure from their /anime immediate!
No. 8: ChatGPT and Google Gemini
Favourite use case: Brainstorming and analysis inspiration.
ChatGPT and Google Gemini are each AI chatbots constructed on giant language fashions, permitting for dialog and inventive textual content technology. Since debuting to the general public in late 2022, ChatGPT has taken over the world with its capability to talk naturally and craft totally different sorts of content material. Google’s Gemini adopted in March 2023.
These AI fashions have basically modified the best way we do issues at Feisworld: It is one other mind we add to the staff. We use them to generate concepts, summarize advanced matters and info and even write totally different inventive textual content codecs once we get caught. They’re excellent for brainstorming and researching, and so they maintain getting higher each day.
Opposite to what many argue on-line, these instruments have unleashed our creativity and allow us to discover the concepts we would like approach quicker, and approach higher than earlier than.
(Associated: Learn CNET’s critiques of ChatGPT and Google Gemini.)
No. 9: D-ID
Favourite use case: creating animated characters and interactive instructional materials.
D-ID’s Creative Reality Studio can flip present images, scripts and even audio recordings into actually participating movies. In contrast with different platforms, one space it focuses on is simple scaling and localization, making it extra appropriate for international companies.
All through 2023, we leveraged D-ID’s capability to generate lifelike digital avatars to provide talking portraits for the Xiang Li Art project. Xiang Li devoted her life to finding out ladies in Chinese language historical past and spent over 10 years portray empresses from many dynasties with subtle cultural backgrounds, tales and impacts that span centuries. D-ID brings these tales to life by way of talking portraits, attracting individuals from totally different generations and skills.
No. 10: Adobe Categorical
Favourite use case: creating YouTube and weblog publish thumbnails and simply layering results with AI.
Adobe’s software program suite has all the time been elementary for media groups. Nevertheless, it was once costly and geared towards professionals. Adobe Express was launched to alter that and democratize photograph and video modifying on the skilled degree.
This 12 months, Adobe Categorical has change into our Swiss Military knife and go-to software in the case of designing thumbnails for YouTube, weblog posts and social media. With the newest cellular app, you get entry to AI-powered features comparable to turning textual content prompts into photos, including or eradicating objects within the photograph editor and turning voices into characters. You additionally get dozens of ready-to-use templates, model kits and an enormous library of property in Adobe’s inventory footage.
One in every of our favourite options of Adobe Categorical is its video modifying capabilities. We are able to make fast edits to our social media movies on the go. As a result of it is really easy to make use of, our purchasers who do not take into account themselves tech-savvy can train themselves use Adobe Categorical.
Final however not least, group issues. Adobe Categorical has a thriving group of creators and enterprise homeowners inside its Fb group, with a whole lot of high quality questions and content material. That is a giant bonus for my staff and me, as we proceed to study all issues associated to Adobe Categorical from professionals around the globe.
Strive a brand new AI-powered software at present
Had been a number of of those instruments new to you? Give them a strive, then say hiya over on the Feisworld YouTube channel and tell us the way it’s going.
Editors’ word: CNET used an AI engine to assist create a number of dozen tales, that are labeled accordingly. The word you are studying is hooked up to articles that deal substantively with the subject of AI however are created totally by our professional editors and writers. For extra, see our AI policy.
