Tech

Amazon’s AI buying assistant rolling out to everybody


After introducing its AI buying assistant Rufus within the Amazon Purchasing app earlier this yr, Amazon is now rolling the function out to all prospects within the US. As the corporate explained in February, Rufus has been educated on Amazon’s product catalog, buyer opinions, neighborhood Q&As, and knowledge from throughout the net. It makes use of all of this coaching to reply any questions you may need in regards to the merchandise you’re interested by shopping for.

In response to a blog post on Amazon’s website, prospects have been utilizing Rufus to:

  • Perceive product particulars
  • Hear what different prospects must say about merchandise
  • Get product suggestions
  • Examine merchandise to 1 one other
  • Get updates about new merchandise
  • Entry present and previous orders
  • Reply questions tangentially associated to buying

Very similar to different common chatbots akin to ChatGPT and Gemini, Rufus is greater than a one-trick pony. Within the weblog put up, Amazon notes which you can ask Rufus what you’ll must make a soufflé. Utilizing all the data it gathered from the web, Rufus can put collectively a listing of related merchandise from Amazon that will help you full the duty.

The comparability issue could possibly be particularly helpful, given the neverending march of technological development. Even when I have no idea what the newest and biggest 4K TV is, I now have the power to ask Rufus to seek out me essentially the most superior TV on Amazon.

Learn how to use Amazon’s Rufus AI assistant

If you wish to give Amazon’s Rufus a spin, step one is to obtain (or replace) the Amazon Shopping app in your cellular gadget. After you have the newest model of the app put in, faucet the orange and blue button on the bottom-right nook of the display screen. This can open up a window with a textual content field and a sequence of ideas to get you began.

How tot use Rufus in the Amazon Shopping app.
How tot use Rufus within the Amazon Purchasing app. Picture supply: Amazon

Keep in mind, the AI assistant remains to be in beta, so there will likely be modifications and updates to return.



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