Pageant Meals, a family-owned grocery chain with shops all through Wisconsin, introduced that it will likely be closing its Greenfield location.
In a WARN discover filed Tuesday with the Wisconsin Division of Workforce Growth, Pageant Meals stated it plans to completely shut the shop at 4777 S. twenty seventh St., Greenfield. The transfer will have an effect on 91 employees on the location.
The enterprise will terminate all however three workers efficient Nov. 4, 2024. The remaining three workers will switch to different Pageant Meals areas, in accordance with the discover.
Brian Stenzel, senior director of group involvement for Skogen’s Pageant Meals, stated closing the shop was a tough determination.
“Regardless of the laborious work of the Greenfield staff, the gross sales of this retailer by no means reached the objectives we had for it,” he stated.
Stenzel stated there have been additionally different components.
“Whereas gross sales are the biggest issue driving the choice to shut this location, we even have seen a rise in theft and security associated incidents impacting our friends and associates,” Stenzel stated.
He stated there aren’t any plans to shut some other shops and stated the corporate stays targeted on development with the opening of shops in Kimberly and Hudson this fall.
Greenfield Mayor Michael Neitzke stated he was saddened tremendously by the shop’s closure.
“Pageant is a superb firm that acknowledges the worth of being a part of group,” Neitzke stated. “That recognition translated to generously taking part in, and donating to, our group with out nice fanfare. This isn’t one thing seen by most of the largest of grocers.”
Neitzke stated the Greenfield group is weaker due to the shop’s exit.
“Pageant put their cash the place their spirit is, whereas the larger gamers appear to place their assets into promoting the promotion of a picture of advantage,” he stated.
The Greenfield location has solely been open for just a little over three years. It opened in July 2021.
The Greenfield Pageant Meals used to be the home of a Target store. When it opened as a Pageant Meals, it was the second Pageant Meals location within the Milwaukee space.
The opposite two Pageant Meals within the space are in West Allis, at 11111 W. Greenfield Ave., and in Hales Corners at 5600 S. 108th St.
Contact Adrienne Davis at amdavis@gannett.com. Observe her on X at @AdriReportss.
This text initially appeared on Milwaukee Journal Sentinel: Festival Foods to close Greenfield store, lay off 91 employees
