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What we learn about Apple’s iPhone 16 launch occasion

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Apple is ready to announce the brand new iPhone 16 line-up on 9 September in a transfer that may sign the tech big’s first critical foray into the world of synthetic intelligence (AI), spearheaded by a brand new model of Siri.

The stay occasion in Cupertino, California shall be livestreamed on Apple’s web site in addition to on YouTube, and is predicted to debut ‘Apple Intelligence’ – Apple’s response to rivals akin to Samsung and Google which have already baked in AI options into their flagship smartphones this yr.

Apple can also be anticipated to unveil new watches and Airpods in addition to the same old {hardware} upgrades throughout its iPhone and Professional line. The occasion is billed as ‘Glowtime’, which insiders counsel refers back to the boosted on-screen glow of Apple’s Siri assistant, which is able to obtain an AI improve this yr.

The new Apple event is billed as 'Glowtime' (Apple)

The most recent Apple occasion is billed as ‘Glowtime’. (Apple)

The Glowtime occasion will happen within the Steve Jobs Theater at Apple’s headquarters in Cupertino, California, on Monday 9 September.

The occasion begins at 10am Pacific Time within the US, or 6pm UK time, and can in all probability final between one and two hours – judging by earlier Apple occasions – with the most important information typically held for the tip.

The new Apple iPhone 15 on display inside the tech giant's flagship store in Regent Street, central London. Picture date: Friday September 22, 2023.

The most recent fashions will change the iPhone 15, pictured, however are set to look related. (PA)

There shall be 4 fashions – iPhone 16, iPhone 16 Plus, iPhone 16 Professional and iPhone 16 Professional Max – which is able to look just like final yr’s iPhone 15 line-up.

The 2 smaller telephones are anticipated so as to add Apple’s Motion button, based on Bloomberg’s Mark Gurman, whereas the brand new Professional fashions will add a digital camera button with contact controls (swipe to zoom, contact evenly to autofocus).

The Professional fashions are additionally anticipated to have very barely greater screens, with the Professional at 6.3in (up from 6.1in) whereas the Professional Max shall be 6.9in (up from 6.7in).

In this photo illustration, the digital assistant owned by Apple, Siri, logo seen displayed on a smartphone with an economic stock exchange index graph in the background.

Siri is predicted to have a complete revamp within the newest iPhones. (Getty)

The largest information is a complete revamp of Siri, which shall be built-in extra tightly into the working system – and have a brand new ‘glowing’ look.

When customers summon Siri, as a substitute of a glowing ball on the backside, the perimeters of the show glow as a substitute – therefore ‘Glowtime’.

The brand new telephones are anticipated to have a lot of AI options beneath the banner Apple Intelligence, billed as “AI for the remainder of us”.

Apple wrote earlier this yr: “With an all-new design, richer language understanding, and the flexibility to sort to Siri every time it’s handy for you, speaking with Siri is extra pure than ever.

Mobile phone with website of AI platform Apple Intelligence in front of business logo. Focus on top-left of phone display.

Cell phone with web site of AI platform Apple Intelligence in entrance of enterprise brand. Deal with top-left of telephone show.

“Outfitted with consciousness of your private context, the flexibility to take motion in and throughout apps, and product data about your units’ options and settings, Siri will be capable to help you want by no means earlier than.

Apple Intelligence is predicted to supply new writing instruments together with the flexibility to summarise lengthy content material akin to web sites and lectures, alongside picture creation instruments together with AI Genmoji.

Apple goals to guard customers’ privateness, with a lot of the processing executed ‘on system’, so personal particulars are by no means compromised.

Tech publications together with Forbes and Bloomberg have predicted that (judging by previous occasions) the brand new iPhones will go on sale on the Friday of the week following the announcement.

This yr, that will imply the brand new iPhones would go on sale on 20 September.

Some leaks have recommended that some iPhone 16 fashions will retain the costs of final yr’s fashions.

With the brand new telephones seen as an incremental {hardware} improve, earlier than greater modifications arrive subsequent yr, it’s believable that they’ll hold the identical worth.

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