One other Apple iPhone unveiling has come and gone, and with it one other wave of breathless analyst hypothesis about whether or not the iPhone 16 model lineup unveiled at yesterday’s “Glowtime” occasion will kick off an improve supercycle. A Wedbush evaluation, for instance, forecasts that the brand new iPhones — the primary to characteristic Apple Intelligence, Apple’s private intelligence system constructed from generative AI fashions — will unleash the most important improve cycle in Apple’s historical past.
As with each spherical of improve hypothesis that accompanies a brand new iPhone lineup, although, the analysts and the Apple trustworthy are as soon as once more failing to take note of individuals like, effectively, me.
I really haven’t determined but whether or not I’m going to make the leap and improve to iPhone 16. That’s partly as a result of I don’t mechanically spring for a brand new iPhone yearly; in truth, I’m nonetheless rocking a mannequin from a number of generations again. And it’s due to a truism that can ceaselessly govern how I take into consideration iPhone fashions going ahead:
What the Apple analysts fail to know concerning the slow-to-upgrade like me is that there’s actually nothing a brand new iPhone might supply that will ever persuade me to mechanically improve to it. For me, it’ll ceaselessly and all the time be concerning the iPhone I’ve now — not the subsequent one.
There comes some extent, for instance, when my current telephone will simply really feel outdated and now not optimum for my wants. Possibly the battery life is a shadow of its former self, or the system is simply gradual and now not as quick and easy because it as soon as was. Then, and solely then, will I spring for regardless of the newest mannequin iPhone is at the moment. Once more, my improve determination is solely concerning the telephone I’ve now, fairly than the shiny new mannequin that analysts suppose will persuade individuals to improve.
I get that this in all probability places me right into a minority of iPhone consumers, however it’s what it’s. That mentioned, it’s a perspective that I really feel isn’t all the time mirrored within the incessant upgrade chatter. Actually, I’ll be an iPhone person from right here on out, and I likewise all the time purchase my new iPhone fashions outright as an alternative of financing them by way of my provider. It’s simply that, the older I get, I discover myself much less involved with the issues I don’t have — and extra conscious of being too tied to my telephone, which is another excuse why I’m by no means in a rush to chase the newest set of iPhone bells and whistles. I’ll get there after I get there. Nevertheless it’s not, and by no means shall be, concerning the subsequent telephone.
