STORY: Apple’s iPhone gross sales in China slipped 0.3% within the third quarter.
Whereas rival Huawei posted a 42% gross sales surge.
That’s as competitors intensifies on this planet’s largest smartphone market.
Vivo, which primarily sells finances telephones, was the highest vendor.
Apple got here in second with 15.6% of the market share, whereas Huawei got here in third, fractionally behind on market share.
The distinction in gross sales efficiency follows Huawei’s comeback final yr within the premium section with its Mate 60 sequence.
It options what analysts mentioned is a breakthrough domestically produced chip, utilizing superior expertise.
And earlier within the yr, the agency challenged Apple’s place with its Pura 70 mannequin.
Apple has confronted further headwinds in China, together with restrictions on iPhone use by some authorities companies.
The U.S. tech big responded with a number of low cost campaigns to spice up gross sales.
The third-quarter efficiency was partly helped by the brand new iPhone 16, which went on sale final month.
On the identical day, Huawei launched a competing product – a tri-foldable cellphone.
This ongoing gross sales battle comes at a time when China’s home merchandise are booming in some industries.
Like electrical autos, which may be made cheaply, and are offering fierce competitors for European and U.S. rivals.
However the latest iPhones obtained off to a powerful begin in China, with gross sales 20% increased within the first three weeks since launch in contrast with the 2023 fashions …
… exhibiting the competitors definitely isn’t a foregone conclusion.
