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Piper Sandler simply launched a brand new model of its biannual Taking Inventory With Teenagers research, which analyzes youngsters’ preferences for numerous merchandise. The research appears to be like at spending habits for this key phase of the market, in addition to developments from one yr to the following.
The April 2024 edition of the study confirms what we already knew: teens overwhelmingly prefer the iPhone over Android. It’s probably not a contest, with 85% of respondents proudly owning an iPhone. Moreover, 86% of these interviewed stated they need and iPhone as their subsequent cellphone.
The figures are consistent with the agency’s October 2023 findings. Again then, 87% of the respondents stated they had been iPhone customers, and 88% of the individuals within the research stated they needed an iPhone after upgrading from their present smartphones.
The findings aren’t stunning. Issues can’t change in a single day, and there hasn’t been any groundbreaking improvement on Android to affect the minds of younger smartphone customers in such a brief interval.
Generative AI merchandise like ChatGPT and Gemini are slowly changing into the brand new norm for computing. Telephones just like the Galaxy S24 and Pixel 8 have already got built-in AI options. The iPhone is the following to get built-in genAI options by way of the iOS 18.
That’s to say there aren’t any large modifications on Android to sway extra teenagers to Google’s working system. And given the present panorama, it appears unlikely that both Android or iOS will change very a lot anytime quickly.
Right here’s how Piper Sandler described their iPhone vs. Android findings, per MacRumors:
Each the 85% iPhone possession and 86% intention to buy an iPhone metrics are close to report highs for our survey however down from report ranges in 2021. We imagine the elevated penetration and buy intention are necessary given the mature premium smartphone market. Moreover, developments in the direction of premium tier telephones are encouraging as the corporate continues to introduce new iPhones proving the general stickiness of the product portfolio. Lastly, optimistic developments in companies may observe, because the set up base for Apple {hardware} continues to develop.
The survey additionally discovered that 34% of teenagers use an Apple Watch, which is consistent with the October research as soon as once more. However intent to purchase an Apple Watch rose by 3%, with 13% of teenagers seeking to get one. The Apple Watch is one other large win for Apple, although solely 39.7% of respondents personal a smartwatch.
Apple Music and Apple TV+ aren’t as in style for Apple, with Spotify and Netflix being the highest streaming platforms of selection for youngsters. Almost two-thirds of teenagers choose Spotify, and over 30% watch Netflix day by day. Apple Music has a 30% share on this group, whereas Apple TV+ is beneath 5%.
Over 6,000 teenagers from 47 states answered the research’s questions, with the typical age being 16.1. The typical family earnings was $66,280, and 38% of teenagers stated they had been employed part-time.
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