Harris’ border go to and financial system speech seize consideration as warning indicators emerge for marketing campaign

Kamala Harris’ visit to the border and speech outlining her financial imaginative and prescient captured the eye of a large share of People as September got here to a detailed, in response to new findings from The Breakthrough, a polling mission that tracks how the general public is following election information. However some rising traits within the information trace at warning indicators for the vice chairman’s marketing campaign.

The share of People listening to something in any respect about Harris has dropped every week since her presidential debate with former President Donald Trump in early September, and through that very same time, the tone People use in describing what they’ve heard about her has grown extra destructive, reaching the bottom level of her marketing campaign within the newest outcomes.

what folks say they’ve heard, learn or seen about Harris, “lie” has emerged as a persistent prime phrase that some People affiliate along with her. Within the newest information, it was the fourth-most talked about phrase after “border,” “polls” and “marketing campaign.” It ranked sixth within the earlier week’s information and second the week of the ABC News presidential debate, after rating no greater than twelfth in earlier rounds of the survey and no greater than twentieth previous to the Democratic conference in August.

The survey, performed September 27-30 by SSRS and Verasight for analysis groups from CNN, Georgetown College and the College of Michigan, measures what People say they’ve just lately heard, learn or seen about Harris and Trump.

The share of People mentioning phrases reminiscent of “lie” or “liar” when requested what they’ve heard about Harris stays fairly small — simply 6% within the newest information, in contrast with 15% who talked about one thing associated to immigration, for instance — however it has grown over time, rising from 3% or much less previous to the Democratic conference to peak at 9% shortly after the controversy.

“Kamala says nothing,” wrote one respondent included within the newest survey. “She makes use of a bunch of phrases that make no sense. She says she’s going to shut the border, however that may be a mislead get elected. Every little thing she guarantees are lies.”

The broader concentrate on immigration (talked about by 15% in relation to Harris) and the financial system (talked about by 13%) within the newest information marks a notable shift in responses about Harris, following her marketing campaign’s efforts to focus consideration on the 2 subjects with a go to to the southern border in Arizona and an financial coverage speech in Pittsburgh. It marks the primary time within the survey that a number of policy-related subjects have landed within the prime 5 for Harris, and the newest information noticed by far essentially the most mentions for immigration-related phrases in relation to her marketing campaign since she entered the race in late July.

“I’ve watched her speeches and appreciated her articulate clarification of her insurance policies and positions on varied issues,” one other respondent wrote. “Her concern for all and skill to concretely level to options to issues is a pointy distinction to Donald Trump.”

On Trump’s facet, the assassination attempts towards him stay outstanding within the public’s consideration, whereas immigration has light a bit and his meeting last month with Ukrainian President Volodymyr Zelensky garnered consideration.

“He met with Zelensky and was not very keen about serving to Ukraine,” one respondent wrote.

Responses calling the previous president a liar are additionally persistently close to the highest of his listing. About 8% within the newest information use the phrase “lie” or “liar” in relation to Trump. That determine has often been within the excessive single digits as a share of subjects about Trump because the begin of the survey in June, dipping beneath that at instances, together with across the first assassination try towards the previous president and the Republican Nationwide Conference.

Though responses about Harris are typically nonetheless much less destructive in tone than these about Trump, there was a notable decline in general sentiment within the Harris responses, whereas Trump’s numbers have rebounded barely following a post-debate drop. For Harris, the destructive shift is obvious throughout events, with sentiments expressed by Democrats, Republicans and independents all tilting barely extra destructive within the new information than within the week prior. For Trump, although, sentiment has held regular amongst Republicans, whereas shifting barely much less destructive than the earlier survey amongst independents and Democrats.

The most recent ballot discovered that slightly below two-thirds of People (64%) reported seeing, studying or listening to one thing about Harris, in contrast with 68% who mentioned the identical about Trump. It marks the fourth straight week by which extra folks reported listening to about Trump than they did about Harris, and it’s a notable drop from the earlier week within the shares saying they’d heard about every candidate (Trump down 7 factors, Harris down 5).

The general degree of consideration to the presidential candidates now could be decrease than it was at this level in earlier cycles, although which may be a facet impact of debate timing. In 2020, for instance, greater than 8 in 10 People reported having heard information about Trump and Joe Biden in the identical week of that marketing campaign, however there was a presidential debate held on September 29. In 2016, there was a mid-September dip in consideration forward of that 12 months’s first debate between Trump and Hillary Clinton, held on September 26.

“It has been comparatively quiet this week,” one respondent to the most recent survey wrote when requested about Trump. “I haven’t heard of something.”

CNN’s Ariel Edwards-Levy contributed to this report.

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